Leverage the Expertise of a Leader
AFG has partnered with organizations to provide a financing component to product solutions for more than 30 years. We are not just another finance company that provides a proposal. We measure ourselves on our ability to understand your needs, as well as the needs of your customers, and to design a program providing custom and unique payment plans that bridge the gap between the product solutions needed and budget requirements.
Relying on AFG as a financing partner in your sales process expands what you can offer your customers, simplifying and accelerating the sales cycle to help them achieve positive business outcomes – faster.
AFG has provided payment solutions to some of the largest manufacturers, Channel Partners, and end-user customers in the world. With deep expertise that allows us to fully support the financial needs of all your customers across the Commercial, State and Local Government, Education and Federal Government landscapes, we bring unmatched knowledge, pride, and commitment to customer service to every transaction.
Our Approach and Expertise
Right Products, Right Places and Right Time…When You Need Them. AFG has had the opportunity to work with many high-performing sales teams across many industries and markets. We understand the complexity and timing of sales and the challenges our partners face. We look to build payment solutions and repeatable processes that integrate into your sales motion and complement your value proposition.
The AFG Difference
What differentiates Asset Finance Group from our competition? The key is our proven, customized approach to financing and leasing. With a clear understanding of your business and market trends, our program is specifically structured for each organization and your sales processes. Our exceptional service is a result of:
- Quick turnaround as we have our own credit committee
- Larger breadth of credit because we are not a bank
- Increased contract flexibility because we are not a broker or a bank
- We have dedicated resources with more than 30 years’ experience
- Single POC for ALL markets – commercial, federal, and state and local
AFG nurtures a culture of knowledge and innovation. Our understanding of the changes in technology, markets, and economic cycles has allowed us to provide flexible, creative solutions that benefit our partners and their customers.
- Experience
- Technology Expertise
- Flexibility of Finance Offerings
- Credit Appetite
- Partnership Focused
- Resources
We differentiate ourselves through the execution of our value proposition……
Experience: AFG has been providing financing solutions for over 30 years. This means we have the knowledge and history that can be leveraged in support of new transactions. One of the first questions in a deal is, ‘have we done this before”; and our years of experience allow us to say “YES”.
Technology Expertise: We understand the products and solutions customers are acquiring for their asset management and equipment roadmap. Knowing how the parts fit together, and the implications of decisions to build the overall procurement strategy, we appreciate that some decisions are made after lengthy and costly internal reviews.
Flexible Finance Offerings: To be a differentiator, your finance organization needs to do the deals no one else can which calls for flexibility in credit, documentation, and process. AFG has a larger breadth of credit because we are not a traditional regulated finance organization. Under current and proposed banking regulations, banks have different processes for each market type and one credit box. AFG has more flexibility to work with you, your Partners, Prime Contractors, and the end users to customize a long-term payment solution that meets everyone’s requirements. This manifests itself in a payment plan structure and documentation that meets the requirements of the deal and all parties.
Credit Appetite: AFG finds a way to get deals done. AFG makes its own decisions and maintains its own portfolio. When necessary; we have relationships with investors that specialize in specific industries or credit profiles. Either way, AFG remains your and your customers’ primary contact.
Partnership Focused: AFG is not a one-and-done partner. We invest the time with you to build a finance program that meets current needs with flexibility to change over time. Our intent is to have a complete relationship across your organization so that we are fully aligned in support of you. Our back office should be integrated with your back office so that we optimize our deliverables to your sales team and your resellers. We understand needs change and we work with you and your customers to manage expectations when they do. We understand the lifecycle management of relationships and the technology being purchased. We view “changes” in expectations as opportunities to build relationships.
Resources: Our full staff is available to ensure your sales team and resellers feel they are supported. Our sales team at AFG has an average tenure of 20 years. This means that when we engage with your sales teams, your resellers, and your partners, the experience spans across 20+ years of economic cycles and events. We understand what your customers are going through because we have been there too! We provide training on the program to your organization and your extended resellers. A consistent “drumbeat” of marketing and engagements keeps the program top-of-mind to Sales Teams. This includes email updates, tradeshows, face-to-face meetings, and regular phone calls.
AFG Team
- Chad Fredrick – President
- Andrew Norton – President, Government
- Laura Beirne – Director, Vendor Programs
- Tom Smith – Sales
- Chris DeMartino – Sales
- David Langan – Sales
Our Vision & Mission
Our vision
We seek to be our Partners’ first option and to fulfill their expectations by providing outstanding services, and by enhancing the chain of collaborative success with the purpose of helping Customers meet their business objectives.
Our mission